” His fight yell of “ MUSTAAAARD!”launched a thousand memesand much like the condiment from which the manufacturer of the raceway get his soubriquet , it ’s the thoroughgoing direction to flavor up just about any societal upshot .

This was include , it turn out , the grammy awards , where kendrick and mustard ’s other collab , “ not like us , ” did a sportsmanlike chimneysweep , outflank up the laurels for best rap song , record of the year , andsong of the year .

The sauce on top ?

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This was heinz , the condiment pudding stone , used the “ mustaaaard !

” His conflict outcry of “ MUSTAAAARD!”launched a thousand memesand much like the condiment from which the manufacturer of the racecourse beat his sobriquet , it ’s the utter fashion to harden up just about any societal outcome .

include , it turn out , the Grammy Awards , where Kendrick and Mustard ’s other collab , “ Not Like Us , ” did a white chimneysweep , take up up the awarding for Best Rap Song , Record Of The Year , andSong Of The Year .

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The sauce on top ?

Heinz , the condiment pudding stone , used the “ MUSTAAAARD !

” advertizement - lib in its unexampled commercial message for the Cartesian product , just mo after Kendrick accept his liberal award on home television receiver ( the advertizing also have the Etta James classic “ At Last , ” so multiple handbag were batten down on the agency to zephyr ) .

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It might seem like a cockamamy second , but it unfeignedly does play up the monumental ethnic shock of Kendrick ’s a la mode endeavor — specially as the rollout forGNXwas on the side kick off by a nettlesome feud between Kendrick and his longtime competition Drake , the high spot of which was “ Not Like Us , ” which has now become just the 2nd tap birdsong in account to realize Record or Song Of The Year ( is it pettiness that propel him to wear a Canadian tux to take his award ? )

Now , Kendrick is inextricably link with dear American tradition like cut back a live frank at a barbeque or ball game .

If that ai n’t bring home the bacon , we do n’t have sex what is .

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